You will choose to evaluate one of your peices of coursework in relation to a media concept
One of the following areas will be selected for you to write about:
- Genre
- Narrative
- Represenation
- Audience
- Media Language
MACRO
- Narrative
- Genre
- Audience
- Representation
- Media language
MICRO
Mise en Scene ; Costumes, props, location
Lighting
Camera Angles, movement, position
Editing
Sound
Buzz words
Stereotypical
Genre
- Iconographies, Narratives, Representation, Ideologies
- Offers audiences a structure or framework
- Audiences gain enjoyment from "spotting the conventions" and making comparisons with other films of the same group
- If a text deviates from the conventions it can confuse us, but at the same time we enjoy seeing the rules broken
-Audiences like the anticipation of waiting for the predictable features
Narrative theories
- Propp - 8 character roles
- Todorov - equilibrium - disequilibrium - new equilibrium
- Barthes - 5 codes (action, enigma, cultural, symbolic, semic)
- Levi-Strauss - binary opposites
Narrative
- A story must have verisimilitude (appear to be real) in order to engage us - how does your c/w have verisimilitude
"Create verisimilitude within the diegesis"
Representation
Questions we would ask when analysing representations:
- WHO or WHAT is being represented?
- HOW is the representation created?
- WHO has created the representation?
- WHY is the representation created in that way? WHAT is the intention?
WHAT is the effect of the representation?
Audience
- Consider; age, gender, demographic, profile, socio-economic group, exisiting/new, lifestyle, values, attitude
- Categories A,B,C1,C2,D,E
- Is your audience mass or niche?
- What would the three reactions to your c/w be:
1. A preferred reading *your intended interpretation)
2. An oppositional reading (someone who didn't like it)
3. A negotated reading (someone who isn't the target audience but might appreciate it for whatever reason)
Media Language
You will need to write about:
- Denotations
- Connotations
- Anchorage
You need to talk about:
- Camera
- Editing
- Lighting
- Sound
- Mise en Scene
- Special effects: visual, sound and lighting
